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UX/UI CASE STUDY

A STEM focused gamification app geared towards young African American girls to get them interested in science.

The Problem

The percentage of African American women in science-related fields is declining. Science is an interest that isn't properly introduced to individuals of this demographic at a young age.

The Solution

This app and the product it is paired with were created with the goal in mind to get African American girls interested in science at a young age.

My Role

  • User Research

  • Competitor Analysis

  • User Interface Design

  • Low Fidelity

  • High Fidelity

  • Usability Testing

Project Duration

6

Months

30+

Screens

Tools Used

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Figma

Illustrator

Zoom

Google

Sheets

GitHub

Design Process

1

Discover

2

Define

3

Ideate

4

Design

5

Recollect

User Interface Design

Competitor Analysis

  • Researched current competitors:

    • children's mobile apps

    • science apps

    • product paired apps

  • Filtered through competitor solutions/ideas that work vs those that do not work

High Fidelity Screens

  • Created a style guide and designed screens based on this guide

  • Designed interactive buttons, dropdowns, and screens for prototyping

  • Created illustrations and designs to make client's vision come to life

Low Fidelity Screens

  • Storyboards

  • User journey implementation

  • Rough mock-ups based on client's vision

  • Brainstorm user-friendly screens

  • Developed a bright aesthetic to keep the app interesting for children

Usability Testing

  • Made the Figma prototype fully functional for usability testing

  • Collaborated with a developed to create a working mobile app

  • Made changes based on usability reviews and suggestions.

Visual Design

Below are just a few of the man screens I designed for this app. The colors are bright and the animations are crisp with the idea of holding a child's interest in mind. Some elements have been censored by company request.

User Interface Elements

This application needed an interface that could easily be used by children ages 4 - 8. With this in mind, I developed simple drop-down menus, navigation bars, buttons, interactive animations, and more.

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Development

Once the screens were visually finished, I worked alongside a developer to help create a functionalmobile application that would be used by the company to pair with another product they developed. This gave me an inside look on what the developers look for and helped me gain experience for future products. This particular app will be available to the public by the end of this year.

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